Ziya Gokalp​​​​​​​

Designing is more than creating products and services; it can be applied to systems, procedures, protocols, and customer experiences. Today, design is transforming the way leading companies create value.​
 

Design thinking is the mindset that aims to improve the situation of people through the experiences they have. If you’re interested in solving problems for people, then you can practice design thinking. It is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation improves substantially. 
 

Design thinking is a methodology for identifying and solving problems seen through a consumer, user, or participant's eyes. This iterative approach allows design teams to take a more hands-on approach to problem-solving by adapting, generating new solutions, and constantly issuing new prototypes to solve a problem.